Quantitative easing, low interest rates and relatively benign conditions have seen western economies achieve modest growth post 2008’s depression. But with the ending of supportive monetary policies and the likelihood of rising interest rates – along with Brexit in Europe – living standards will be squeezed. When disposable income falls, as night follows day, price competition increases.
The retail game is changing, and fast. Customer loyalty is constantly up for grabs and the retailers that provide shoppers with the best price, customer service and the most unique shopping experience (powered by technology) will be ones left standing.