Once upon a time, the store made it a point to know all their customers, what they liked, what they didn’t, and perhaps even knew some of their birthdays and important anniversaries. When a customer would enter the store, the actual owner of the shop would be there to greet the customer by name, ask about their family and see if they’ve enjoyed their last purchase. The shopping experience was highly personalized and relevant to each shopper's buying behavior.
Traditionally, the convenience store has primarily served as quick stop for gas on the way to work or on a road trip. In recent years, however, a number of convenience stores, from the small mom-and-pop shop to the mega travel centers, have added a number of merchandise offerings, including grab-and-go food, adult beverages, toiletries and even yard-art. Today’s consumers are taking advantage of these offerings as they’re stretched for time as they run between work, children’s activities, networking commitments and home.
As humans, it is in our DNA to constantly evolve and create the next “big thing” that will change how we live and work. From the invention of the wheel to the creation of the Internet, our technological advances have always come with reason – a better way to harvest food, more efficient ways to travel or more enhanced platforms for communication – and they’ve always developed at a time when they are most needed.