As direct-to-consumer (DTC) brands continue to enter physical spaces, we’ve heard plenty about the growing pains these retailers experience by stepping into a new space. However, these stores have a powerful advantage over traditional physical retailers: their nascency in the physical space. Brands that are new to brick & mortar have the unique opportunity to build their stores from the ground up with today’s best technology.
Let’s face it; shopping trips can be a hassle sometimes. Whether shopping for food, clothing, big-ticket items or a variety of other products, it’s hard for an individual to know exactly how to navigate a store according to their needs. The growing tendency to rely on mobile devices for guidance and the acceptance of technology as an integral part of everyday life affects how the retail sector now caters to its customers.
Our CEO Andrew Dark talks with Tim Denman, Executive Editor, RIS, about retail trends, what makes a good retailer, and meeting customer experience demands in real-time at The Big Show 2019.