As direct-to-consumer (DTC) brands continue to enter physical spaces, we’ve heard plenty about the growing pains these retailers experience by stepping into a new space. However, these stores have a powerful advantage over traditional physical retailers: their nascency in the physical space. Brands that are new to brick & mortar have the unique opportunity to build their stores from the ground up with today’s best technology.
Let’s face it; shopping trips can be a hassle sometimes. Whether shopping for food, clothing, big-ticket items or a variety of other products, it’s hard for an individual to know exactly how to navigate a store according to their needs. The growing tendency to rely on mobile devices for guidance and the acceptance of technology as an integral part of everyday life affects how the retail sector now caters to its customers.
It’s taken a lot longer than it should – particularly considering the rapid rise and comparative sophistication of online shopping – but ‘physical’ retail is finally starting to get ‘phygital.’ Working with our retail customers we are helping to drive powerful in-store customer engagement with ‘next stage’ solutions, including Augmented Reality (AR).
We’re proud to announce that RIS News recently selected Displaydata as one of the top trend setting solutions providers that are “brightening the retail landscape, helping to bring their retail clients into the future of shopping.”