In the last few years, a major priority for retailers has been focused on integrating their omnichannel services by allowing customers to try, buy, and return items in the mix of ways that are most convenient to them. Much of this work, of course, has been driven by technology. As we enter into a new year, many of our customers are again turning to technology to enhance their store experience.
Recently, the U.S. Department of Commerce announced that core retail sales in February (not including food, auto, building materials and fuel sales) rose 0.1% following a January rise of 0.8%. The numbers, of course, show us that Americans participated in the act of “retail therapy” only slightly more in February than they did in January – but what is the real story? Let’s take a closer look.