Colour scheme is an extremely important factor that brands tirelessly contemplate when designing products and packaging. However, this influence is not limited to just merchandise. Colour also plays a role in the overall layout of the retail store, and (whether they realise it or not) can affect customers’ purchasing decisions. According to Shopify, customers make a decision about a store within 90 seconds of viewing. Believe it or not, roughly 62% to 90% of those decisions are based solely on colour. Furthermore, the same study found that 85% of consumers listed colour as the main reason they bought a particular product.
I’m sure most of us agree that the colour yellow packs quite a visible punch. It’s bright, it’s eye-catching, and one of the most visible colours on the spectrum. Interestingly, a lot of people will actually see yellow before they see any other colour, and when it’s combined with black, it’s a knock-out combination. Take the iconic New York cab for instance. Bright yellow and visible from a distance; it’s hard not to focus your eyes on the bright shiny vehicle sporting such a loud hue.
Topics: electronic shelf label, ESL, in-store, red, retail, retail promotion, shelf edge, shelf label, shopping experience, yellow, Blog, bricks and mortar, promotional price, promotions, psychology of colour