Let’s face it; shopping trips can be a hassle sometimes. Whether shopping for food, clothing, big-ticket items or a variety of other products, it’s hard for an individual to know exactly how to navigate a store according to their needs. The growing tendency to rely on mobile devices for guidance and the acceptance of technology as an integral part of everyday life affects how the retail sector now caters to its customers.
Yes I know, ‘phygital’ (retail) maybe just a buzzword that’s being trotted out again, but it’s having a renaissance; because the widely anticipated, and seamless merging together of physical and digital retail to better serve the customer, has a way to go. What’s more, I see an inequality in this confluence.