When walking the aisles of a supermarket or browsing the racks at your favorite department store, chances are you’ll find a good amount of shoppers with a smartphone in hand. Regardless of the reason shoppers use their phones while browsing a store, retailers can take advantage of mobile’s effects on the retail scene.
As 2018 wraps up in a couple of months, noticeable trends have recently influenced the c-store channel. These changes are shaping the future of the coming years and setting the pace for innovations to come. That being said, the overwhelming amount of players in the game make it difficult to stay on top of the latest trends. To make navigating this arena a little easier, we’re providing you with a c-store roundup of how these stores are differentiating themselves.
This month's guest post comes from Localz. Crowned winner of the John Lewis business incubator JLAB in 2014, Localz specialises in micro-location technology, enabling retailers to access more detailed insight into customer behaviour.
Topics: beacons, ble, electronic shelf label, ESL, in-store, loyalty, loyalty app, loyalty card, retail, shelf display, shopper experience, shopping, showrooming, special offer, Blog, micro-location, mobile phone, personalised, price comparison, promotions