A Tale of Two Retail Dynasties: The eCommerce and In-Store Realms Merge to Create the Digital Store of the Future

Posted by Paul Milner on Jan 23, 2018 9:47:00 AM

Throughout history we’ve seen plenty of blockbuster rivalries in business that have changed the course of various industries. Over the past decade, the clash of the eCommerce and brick & mortar “dynasties” to gain consumer interest has certainly been one for the record books. However, while some rivalries may never be settled, we’re beginning to see eCommerce and physical stores come together for the sake of their common interest: customer engagement. While newly crowned “digital stores” are testing and implementing different types of technologies in the store, their overarching goal is the same: to revolutionize the in-store experience through digital means.

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Topics: retail, brick and mortar, bricks and mortar, ecommerce, in-store experience, store experience