In the last few years, a major priority for retailers has been focused on integrating their omnichannel services by allowing customers to try, buy, and return items in the mix of ways that are most convenient to them. Much of this work, of course, has been driven by technology. As we enter into a new year, many of our customers are again turning to technology to enhance their store experience.
In the early 2010s, QR codes were everywhere. They were all the rage amongst marketers and others who wanted to offer smart phone users quick access to information with a simple scan.
We know that tobacco (much like fuel) is historically a driving factor in customer traffic and loyalty for convenience stores. Typically, customers who enter the store for cigarettes are more likely to spend additional dollars on food, snacks and alcohol. But, costs per pack have gone up over the past year, and rebates, inventory management and resource allotment can often seem unsuccessful and result in tight margins.
One of the first questions we’re asked by prospective customers is: “When will we see ROI from Electronic Shelf Labels (ESLs).”
Topics: electronic shelf label, worldwide, grocery, automated pricing, omnichannel pricing, in-store promotions, Customer Services, in-store efficiencies, grocers, esls, operations, staff, replenishment, compliance