As direct-to-consumer (DTC) brands continue to enter physical spaces, we’ve heard plenty about the growing pains these retailers experience by stepping into a new space. However, these stores have a powerful advantage over traditional physical retailers: their nascency in the physical space. Brands that are new to brick & mortar have the unique opportunity to build their stores from the ground up with today’s best technology.
NRF's Big Show is just around the corner. NRF is a great opportunity to speak with and learn from leaders at the biggest event in the industry. With a plethora of exciting programming, it can be difficult to decide which sessions to attend.
As brick and mortar retail face growing challenges, retailers must find innovative solutions to today’s problems. According to our research study with Planet Retail, 67% of shoppers think technology improves the store experience, 33% want offers sent to their mobile devices and 65% said they welcome agile pricing, where prices are subject to change throughout the day. As this research and recent McKinsey and Company reports suggest, electronic shelf labels (ESLs) could be the solution to today’s obstacles.
As the world continues to grow more connected by the day, consumers have access to more information than ever. They don’t let it go to waste – they’re doing plenty of research before shopping to ensure they’re getting the right product at the right price. This is true for both online and in-store, with shoppers researching at home or on the go before buying. It doesn’t stop once they’re in the store either. According to a study published by Bazaarvoice in 2018, 82% of smartphone users consult their phones on purchases they are about to make in store.
In today’s retail narrative, one thing is clear: the customer should always be first. Retailers are doing all they can to create a customer-centric experience, deliver personalization and invest in any way to attract and keep shoppers. While this is essential to thriving in business, it’s worth asking: are employees getting left behind? Are the store investments you are making now helping to build and maintain your dream team of store associates?
Ossia, an award-winning wireless power innovator, and Displaydata, the leading electronic shelf label (ESL) provider, are partnering to create ESLs that integrate Cota® Real Wireless Power technology into Displaydata’s advanced display solutions.
As humans, we are dependent on food. There’s not much we’d be able to accomplish without the energy source provided by the assortment of carbohydrates, proteins and fats we consume on a daily basis. This necessity seems to echo in a prevalence of food everywhere we go, from the restaurants we visit to our workplaces, schools and homes, but the heaviest volume of food in our cities is typically found at the grocery stores we shop at. While these hubs are prime places to stock up on food, they are also top contributors to the worldwide problem of food waste.
Yes I know, ‘phygital’ (retail) maybe just a buzzword that’s being trotted out again, but it’s having a renaissance; because the widely anticipated, and seamless merging together of physical and digital retail to better serve the customer, has a way to go. What’s more, I see an inequality in this confluence.
In the last few years, a major priority for retailers has been focused on integrating their omnichannel services by allowing customers to try, buy, and return items in the mix of ways that are most convenient to them. Much of this work, of course, has been driven by technology. As we enter into a new year, many of our customers are again turning to technology to enhance their store experience.