Curing Customers’ Curiosity: Providing Dynamic Information with ESLs

Posted by Emma Stevens on Jun 6, 2019 10:24:59 AM

As the world continues to grow more connected by the day, consumers have access to more information than ever. They don’t let it go to waste – they’re doing plenty of research before shopping to ensure they’re getting the right product at the right price. This is true for both online and in-store, with shoppers researching at home or on the go before buying. It doesn’t stop once they’re in the store either. According to a study published by Bazaarvoice in 2018, 82% of smartphone users consult their phones on purchases they are about to make in store.

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Topics: ESL, digital signage, dynamic pricing, dynamic information

Don't neglect the shelf-edge

Posted by Paul Milner on Jun 6, 2017 6:00:00 AM

Think about all of the amazing things going on in retail right now. And then think of the shelf-edge – with printed paper labels. In fact, the way goods are priced in-store hasn’t changed in decades.

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Topics: electronic shelf label, ESL, shelf display, shelf edge, shelf label, digital price label, digital signage


Posted by Paul Milner on May 23, 2017 7:00:00 AM

One of the first questions we’re asked by prospective customers is: “When will we see ROI from Electronic Shelf Labels (ESLs).”

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Topics: electronic shelf label, electronic shelf labels, ESL, shelf label, digital price label, esls, ROI, digital signage