SELL VIA THE SMARTPHONE

Posted by Emma Stevens on May 16, 2017 6:00:00 AM

Everyone’s pretty much addicted to their smartphone these days – especially tech savvy shoppers. As our infographic shows, 90%[1] use their phones in-store and 52% do so to check competitors’ prices and look for reviews. 

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Topics: beacons, ble, retail, shopper experience, shoppers, showrooming, smartphones, personalization

Digitizing the Store Now to Secure the Loyalty of Future Shoppers

Posted by admin on Apr 26, 2016 4:07:15 PM

If you are a retailer and are not already thinking about the effect that Millennials and Generation Z (or iGen) will have on your business, it is time to start. Right now.  

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Topics: beacons, electronic shelf labels, iGen, loyalty, shopper experience, Blog, micro-location, Millennial, promotions

Leveraging beacon technology in retail

Posted by Paul Milner on Jul 16, 2015 11:16:39 AM

This month's guest post comes from Localz. Crowned winner of the John Lewis business incubator JLAB in 2014, Localz specialises in micro-location technology, enabling retailers to access more detailed insight into customer behaviour.  

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Topics: beacons, ble, electronic shelf label, ESL, in-store, loyalty, loyalty app, loyalty card, retail, shelf display, shopper experience, shopping, showrooming, special offer, Blog, micro-location, mobile phone, personalised, price comparison, promotions