Everyone’s pretty much addicted to their smartphone these days – especially tech savvy shoppers. As our infographic shows, 90% use their phones in-store and 52% do so to check competitors’ prices and look for reviews.
If you are a retailer and are not already thinking about the effect that Millennials and Generation Z (or iGen) will have on your business, it is time to start. Right now.
This month's guest post comes from Localz. Crowned winner of the John Lewis business incubator JLAB in 2014, Localz specialises in micro-location technology, enabling retailers to access more detailed insight into customer behaviour.
Topics: beacons, ble, electronic shelf label, ESL, in-store, loyalty, loyalty app, loyalty card, retail, shelf display, shopper experience, shopping, showrooming, special offer, Blog, micro-location, mobile phone, personalised, price comparison, promotions