You can talk to our labels - and they talk back

Emma Stevens

You probably already know the benefits of Electronic Shelf Labels (ESL). In a few seconds, you can remotely change pricing on an item throughout a single store – or all your stores. You can introduce a promotion, modify it or end it. And you can display stock and merchandising messages to help your team more efficiently manage in-store processes.

The time-consuming manual chore of changing labels manually disappears at a stroke, and there’s the added bonus of consistency: it’s far easier to deliver your omnichannel pricing strategy with speed and consistency. Displaydata’s proprietary method to drive electrophoretic display (EPD) makes sure that the prices are clear and bright in any environment across all ESL sizes.

Our labels can also talk back to your HQ. And while some competitors’ labels also offer two-way communication, none offers the degree of precision and detail that we provide that’s based around three vital pieces of information:


Customers tell us that, once they’ve made a change to pricing on a label, they want to be sure that the change has happened. If you can’t see the label, how do you know that it’s now displaying the correct price? As you can manage the solution centrally you want to be able to see the results of your action. Two-way communication means that once you’ve made the change, the label sends a message to confirm that it’s happened. If, for any reason, the label doesn’t send the confirmation an alert is sent that allows the IT team to drill down and see what’s going on.

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Our labels send back the actual battery voltage reading so that you know when it’s time to change its battery. This is a different approach to the one used by other vendors that apply predictive voltage calculations to estimate battery life. But as batteries do not discharge linearly, the prediction will be off over time and could provide false projections. This is significant challenge if you’re managing millions of coin cell batteries across a chain-wide deployment. Also, batteries in ESLs placed in open refrigeration will exhibit different discharge characteristics. With our approach you avoid the cost of changing a battery too early or the problem of waiting until the battery has been depleted and is no longer displaying the correct price. Furthermore, reporting can be isolated to only highlight ESLs where batteries need replacing so proactively managing your labels to reduce operating expenditure (OpEx).


We’re one of the very few vendors whose labels can operate in temperatures from 0°C to 30°C. This means that our labels work in open refrigeration. We’ve also developed customised waveforms to ensure that even in the cold store the labels deliver consistent color independent of their size or location within the store.


As well as sending back vital information, two-way communication enables you to carry out a “health check” on your labels. You can receive a report on temperature, battery voltage, received signal strength indication (RSSI) and other key values. The data will let you know if there’s a problem with signal strength and the details you need to troubleshoot it.

Electronic shelf labels help you cost-efficiently deploy your price and promotion strategy and achieve savings by enhancing in-store operations. With our labels a full audit trail is created, catalogued and stored so that you have a full historical record of activities and changes. And with two-way communication our labels give you an extra edge – the peace of mind of knowing that every label in every store is displaying exactly the right information at the right time.


About Displaydata

Our Electronic Shelf Labels (ESLs) bring the shelf-edge into the Internet of Things era, helping to create shopping experiences that are more engaging, rewarding and personalised – and profitable. We help retailers optimise sales and margin at the shelf-edge, where 90% of purchases are still made.

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