Why You Should Visit Displaydata at NRF 2016: It’s All About the Digital Store with Fully Graphic Electronic Shelf Labels

Emma Stevens

At retail’s BIG Show next week, retailers will gain insight into the latest technology solutions to help make their stores and retail channels more profitable and provide their customers with “out of this world” shopping experiences. By now we all know that offering in-store digital engagement options to today’s connected customer is a necessity sooner rather than later – what can retailers do to offer these interactive, engaging and personalized solutions to customers while also adding to the bottom line and increasing the operational efficiency of the retailer?   Look no further than the electronic shelf label, or ESL.  

As our customers can attest to, ESLs have proven to be the omnichannel bridge between the physical and digital retail store. Not only do they have the unique ability to eliminate many in-store issues retailers face, including out-of-stocks and inconsistent pricing across channels, but can help retailers achieve a much higher level of in-store engagement. What’s more, Bluetooth-enabled ESLs, in combination with a retailer’s mobile app, can play a vital part in the brand experience by allowing retailers to integrate loyalty card information and update customers on promotional offers unique to them – and at the point of decision in the aisle.  

With ESLs, having a true one-to-one “conversation” while in the store can be a reality. Let 2016 be the year you made the decision to up the ante on digitizing your stores by implementing fully graphic ESLs that can easily manage your omnichannel pricing and promotions with speed, agility and consistency.  
NRF 2016   To meet with the Displaydata team and see first-hand our newest ESL displays enabled with industry-leading Bluetooth Low Energy features, please visit us in booth #4343, January 17-19 or contact us here to arrange a meeting.   As well, celebrate another great NRF with Displaydata on Tuesday, January 19 from 4-5 pm by winning one of the bottles of wine we have on display – all that is needed is your business card. We’ll be selecting a winner every minute for the last hour of the Big Show.   We look forward to seeing you in New York!

About Displaydata

Our Electronic Shelf Labels (ESLs) bring the shelf-edge into the Internet of Things era, helping to create shopping experiences that are more engaging, rewarding and personalised – and profitable. We help retailers optimise sales and margin at the shelf-edge, where 90% of purchases are still made.

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