The Time is (Almost) Here for NRF 2016

Emma Stevens

  NRF is quickly approaching, and the entire Displaydata team is looking forward to another great show in New York. As always, Retail’s BIG Show – a four-day event – offers unparalleled education, collegial networking and an enormous EXPO Hall full of the latest in retail technologies and solutions. It really is THE one-stop-shopping event for industry professionals from around the world.  

NRF 2016  

Displaydata is excited to again showcase our industry-leading, full-graphic electronic shelf labels in booth #4343. In addition, next month we’ll be making some exciting announcements on the availability of a new Aura 2.9 inch, Bluetooth Low Energy (BLE) ESL, as well as a preview of our newest sized Chroma labels. Stay tuned in for more details on our new ESLs in early January!   In the meantime, below is an overview of the NRF sessions that our team is most looking forward to attending.  

In a compelling presentation filled with humor and anecdotes from years of service at the highest levels of international affairs, Powell, former U.S. secretary of state, describes the delicate process of forging alliances, bringing people and countries together and promoting universal human ideals of democracy and peace around the world. Following the presentation, NRF Chairman Kip Tindell, Founder and CEO of The Container Store, will lead a fireside chat with General Powell. The day where 100% of shoppers will be 100% connected is fast approaching. In this world of the hyper-connected and digital customer, stores continue to experiment and innovate. Sharing results from the industry’s premier NRF-FitForCommerce Omnichannel Retail Index, this session will cover who’s doing what and who is leading the innovation curve. From data-equipped stores and sales associates, to smart mirrors and dressing rooms, this session will share some of the “bricks-and-clicks-and-tricks” being used in the industry and being envisioned by omnichannel and digital innovators. The Choice is BOTH!: As detailed in the RIS News report, Digitizing the Store, digitizing the store is crucial to retailers’ success. We’re looking forward to understanding other ways retailers can implement a digital experience to further engage consumers. In this session, three of the industry’s leading executives will discuss how they have developed a physical AND digital strategy to create a more real-time, intimate and human relationship with their customers. The speakers will explore why we must do more to share knowledge and data about customers to provide them with the products, services and experiences they desire. It’s not a choice between physical or digital presence--the choice is BOTH. How UK Supermarkets Innovate and Succeed in a Competitive Market: There’s been a major shake up in the UK supermarket sector. New players are entering from other countries but competition is also coming on strong from convenience stores, restaurants and delivery services. Hear from two of the UK's top supermarkets on how they are renewing their focus on culture and customers while deploying technologies such as RFID to innovate and succeed in a very competitive market.

  “We are looking forward to a great NRF and checking out these great sessions,” said Eileen Keehan, Displaydata SVP of Sales, Americas. “We’re also excited to showcase our newest ESL offerings at our booth #4343 and share their ROI capabilities with retailers.”   Let us know if you’ll be at NRF’s Big Show from January 17-19, we would love to give you a full demo of our ESL solutions. (Please email   We look forward to seeing you there!

About Displaydata

Our Electronic Shelf Labels (ESLs) bring the shelf-edge into the Internet of Things era, helping to create shopping experiences that are more engaging, rewarding and personalised – and profitable. We help retailers optimise sales and margin at the shelf-edge, where 90% of purchases are still made.

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