Simply the Best: Top Three Reasons to Visit Displaydata at NRF 2020

Paul Milner

The year is coming to an end, and that can only mean one thing – the entire retail technology vendor community has already set its sights on NRF 2020, or the BIG Show. This year’s show has a stellar line-up of speakers including the CEO of Microsoft, as well as keynotes from the CEO of Crate and Barrel, the CIO of Lowe’s and the Chief People Officer of Sephora, just to name a few.


Retailers from all over the world will descend upon the Javits Center in Manhattan to see the latest tech that can help them change the way they do business. It is certainly a sight to behold every January, and the Displaydata team is excited to again showcase our fully graphic, three-colour electronic shelf labels.

In short, our technology is the simplest, highest performing and most cost-effective ESL solution available today. See below the three reasons why you should plan to meet with Displaydata at NRF 2020:

Superior scalability. We deliver more scale and faster rollout capabilities than any rival ESL solution. This is proven with our largest U.S. customer deploying in 2,000 stores, and our largest European customer with over 1,300 store installs across seven countries, each in under two years. Like all of our clients, these retailers manage their ESL installation from a single, centralised platform - Displaydata’s Dynamic Central enterprise management software.

Superior performance. Not only do our ESLs deliver the highest quality, they are also the best performing, capable of up to 50% more updates per ESL over five years than our leading competitors. Our solution maximises battery lifespan and delivers the lowest total cost of ownership (TCO) versus any other ESL vendor. We achieve this through our industry-leading, full two-way communication infrastructure and our vastly scalable enterprise management software that provides constant monitoring of every ESLs battery performance and lifetime. This ensures the optimised battery management and replacement scheduling and guarantees Displaydata’s solution is the simplest and most effective to own.

Superior TCO. We are proud to report that our ESLs are the most advanced and the only centralised, enterprise-class solution, with the lowest TCO. As well, with our DisplaydataLUT™ technology, our ESLs are the clearest, brightest and most colour-consistent available. Our ESLs create agile, connected spaces that digitise the shelf-edge to boost basket sizes, grow margins, reduce waste and develop new income streams.

With retail looking for ways to enrich the in-store experience – along with the ever-pressing need to protect margin and increase sales – now’s a great time to meet us at NRF. Click here to schedule some time with our team at the show!

About Displaydata

Our Electronic Shelf Labels (ESLs) bring the shelf-edge into the Internet of Things era, helping to create shopping experiences that are more engaging, rewarding and personalised – and profitable. We help retailers optimise sales and margin at the shelf-edge, where 90% of purchases are still made.

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