NRF 2016: When All of Retail Came to New York City

Emma Stevens

And so, another successful NRF Big Show is in the books! This year’s conference hosted over 33,500 attendees previewing the latest in retail technology and innovative ideas. From our perspective, the main themes of the show seem to revolve around digital innovations and most importantly, making the customer the focus.   In keeping with NRF tradition to launch never-before-seen technology solutions, the Displaydata team was proud to announce the newest additions to our ESL suite: the Aura 29 BLE with Bluetooth Low Energy, the Chroma 16 and the Chroma 74. We also showcased our new ability to track in-store customer behavior through our partnership with SmartFocus, complete with an eye-catching wine display that some lucky winners were able to enjoy the contents of with our #NRFWineDown drawing on the last day of the show.  

Displaydata at NRF 2016  

Adam Blair, executive editor of Retail TouchPoints, cited Displaydata in a number of his articles from the show and post-NRF coverage. One of these stories featured ESLs as a “
secret weapon to winning back that ‘last mile’ between the store shelf and the shopper’s basket,” and, as he reported in both of his wrap-up articles for NRF 2016 (How To Forge Ahead In The New Year: Lessons Learned From #NRF16 and What Were The Hot Topics Of #NRF16?), our electronic shelf labels also serve multiple functions for a retail organization from customer engagement to dynamic pricing to store associate task management.  

With the changing pace of the retail market and shoppers expectations continuing to rise, creating new levels of instore engagement continues to be a key success factor,” said Paul Milner, Marketing Director. “NRF 2016 proved to be a fantastic platform to showcase how our market leading solutions can help retailers drive seamless and consistent experiences with today’s tech savvy shoppers.”  

If you did not get a chance to visit us during NRF and would like to see a demo, please email We look forward to showing you what our ESL solutions can do for your retail organization in 2016.

About Displaydata

Our Electronic Shelf Labels (ESLs) bring the shelf-edge into the Internet of Things era, helping to create shopping experiences that are more engaging, rewarding and personalised – and profitable. We help retailers optimise sales and margin at the shelf-edge, where 90% of purchases are still made.

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