Don't neglect the shelf-edge

Emma Stevens

Think about all of the amazing things going on in retail right now. And then think of the shelf-edge – with printed paper labels. In fact, the way goods are priced in-store hasn’t changed in decades.

It’s odd, especially – as our new infographic shows – 90%[1] of purchases are still made in-store, and, 82%[2] of brand switch decisions happen at the shelf-edge. In fact, you can make a case for the shelf-edge being one of the most powerful retail sales channels. It’s possibly the most neglected too. Electronic Shelf Labels change the game – providing attractive and colourful displays on shelves to remotely change prices and promos – in seconds – anywhere, send personalised and location-based* offers to customers’ smartphones, and support staff in running your stores more efficiently.

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*Requires Bluetooth-enabled ESL

[1] Planet Retail

[2] SBXL

About Displaydata

Our Electronic Shelf Labels (ESLs) bring the shelf-edge into the Internet of Things era, helping to create shopping experiences that are more engaging, rewarding and personalised – and profitable. We help retailers optimise sales and margin at the shelf-edge, where 90% of purchases are still made.

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Want to know more? We’d love to hear from you.