Following our contribution to this week’s Sunday Telegraph and Sunday Times Andrew Dark, Displaydata’s CEO took to the airwaves with BBC Radio 5’s Drive show to talk about why Electronic Shelf Labels are being adopted by retailers, what the labels look like and the benefits to consumers.
You can listen to Andrew’s piece below:
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Our Electronic Shelf Labels (ESLs) bring the shelf-edge into the Internet of Things era, helping to create shopping experiences that are more engaging, rewarding and personalised – and profitable. We help retailers optimise sales and margin at the shelf-edge, where 90% of purchases are still made.
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