Another Great Year for Displaydata at Retail’s BIG Show

Emma Stevens

It’s hard to believe that just three weeks ago, many of retail’s biggest and brightest players descended upon New York City to either showcase or see in person the latest technologies in our industry. NRF has reported that this year’s BIG show brought in nearly 35,000 attendees– a testament to the retail innovation that continues to make its mark in stores and eCommerce sites around the world.


For the Displaydata team, NRF Retail’s Big Show 2017 was yet another busy and extremely successful show. We were able to catch up with our customers and partners, as well as make new connections with retailers who wanted to learn about how our Electronic Shelf Labels (ESLs) can help retailers optimize revenues and margins by improving the customer experience at the shelf-edge, where most purchasing decisions are made.

At NRF, we were proud to make several exciting announcements, including the availability of our Aura29F freezer label. The Aura29F offers the same fully-graphic, dynamic display as the existing Aura range, but with the added benefit of operating in the temperature range used in retail store freezers of between -13°F and 32°F.

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We also announced the availability of our new Guard42. The Guard42 protects our Aura42 and Chroma42 labels from moisture and other elements typically found in delicatessen, fish and meat counters of retail stores. As well, we were pleased to announce our new 24 x 7 x 365 U.S. support centre in Atlanta. The new support centre enforces our investment in the North American market and extends our advantage in the region with more ESL experts and support staff on the ground than any other ESL supplier.  This dedicated support center, located in the Bank of America building in Atlanta will open in Q1 2017, enhancing the existing global support network that Displaydata operates and will become the hub for worldwide operational support coordinating Displaydata’s other worldwide support locations.

Lastly, on behalf of the entire Displaydata team, we would like to say thank you to all of the media and analysts that made time in their schedules to stop by and learn more about the world’s number one supplier of three-color fully graphic labels.

If you did not get a chance to visit with us at NRF, we’d like the opportunity to show you why we are the world’s #1 supplier of three-color, fully-graphic ESLs.


About Displaydata

Our Electronic Shelf Labels (ESLs) bring the shelf-edge into the Internet of Things era, helping to create shopping experiences that are more engaging, rewarding and personalised – and profitable. We help retailers optimise sales and margin at the shelf-edge, where 90% of purchases are still made.

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