The Power of Red in Retail

Posted by admin on May 20, 2015 3:45:53 PM

The five senses can be powerful allies to any organisation, and especially true for brick-and-mortar retailers who have the unique opportunity to enlist all of the critical human senses – sound, touch, smell, taste and sight – to help turn a “window shopper” into a paying customer.   For brick-and-mortar retailers, sight is by far the single most powerful and influential sense and much research has been devoted to this topic. But all the experts agree: having the right visuals in-store can make or break the sale.

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Topics: electronic shelf labels, ESL, fully graphic, impulse purchase, in-store, red sale sign, retail promotions, retailer, shoppers, Blog, brick and mortar, buying decision, displaydata, promotions