Back-to-School Gives Retailers a Sneak Peek Into 2017 Holiday Shopping Season

Posted by Paul Milner on Sep 26, 2017 6:00:00 AM

As we speak, millions of children in the U.S. and beyond have headed back to their familiar classrooms, become acquainted with their new teachers, and of course, showed off their new shoes, jeans and backpacks for their fellow classmates. The back-to-school bonanza always comes on like a freight-train starting mid-July and is gone before you can say “straight As.” It is the second-busiest shopping season (after holiday shopping) and, as many in the industry can agree, a good indication of the shopping behavior of consumers heading into the last three-four months of the year.

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Topics: back-to-school shopping, promotions, back-to-school, dynamic pricing, holiday sales

Colours in Retail: How Do Colours Impact Purchasing Decisions?

Posted by Paul Milner on Aug 1, 2017 7:00:00 AM

Colour scheme is an extremely important factor that brands tirelessly contemplate when designing products and packaging. However, this influence is not limited to just merchandise. Colour also plays a role in the overall layout of the retail store, and (whether they realise it or not) can affect customers’ purchasing decisions. According to Shopify[1], customers make a decision about a store within 90 seconds of viewing. Believe it or not, roughly 62% to 90% of those decisions are based solely on colour. Furthermore, the same study found that 85% of consumers listed colour as the main reason they bought a particular product.

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Topics: psychology of colour, promotions, impulse purchase, purchasing decisions, ESL, electronic shelf label

NEW WAYS FOR MARKETERS TO REACH CHANGING CONSUMERS

Posted by Emma Stevens on Apr 11, 2017 6:00:00 AM
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Topics: omnichannel, omnichannel pricing, technology trends, showrooming, electronic shelf label, promotions

What can Bluetooth do for you?

Posted by Paul Milner on Sep 27, 2016 8:46:15 AM

What can Bluetooth do for your stores? For a quick view – watch our animation – or read on. It’s a question that’s been discussed in retail forums for a while now. But, before I look at that, let me explain why I think Bluetooth should play a role in your marketing strategy.

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Topics: ble, ESL, retail, in-store, worldwide, electronic shelf labels, merchandising, customer service experience, Inventory Management, Bluetooth Low Energy, locationing, promotions

The Need For Super Agile Pricing

Posted by Paul Milner on Jul 21, 2016 11:46:52 AM

Paul Milner, Marketing Director, Displaydata  

One of the advantages that online retailers have over bricks and mortar stores is
the ability to change prices quickly: one well-known online brand amends its pricing 2.5 million times a day. 

In the store, retailers need to prioritise pricing as they only have a finite resource – in the 
shape of their staff – to make changes. So, for example, with grocery retailers, the daily markdown of perishable goods is not only essential, it also reduces the scope to launch promotions in other areas of the store. There are more reasons, too, why a manual approach to pricing could impct the competitiveness of physical stores.

RIGID PRICING
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Topics: price change, digital price label, promotions, promotional price

Digitizing the Store Now to Secure the Loyalty of Future Shoppers

Posted by admin on Apr 26, 2016 4:07:15 PM

If you are a retailer and are not already thinking about the effect that Millennials and Generation Z (or iGen) will have on your business, it is time to start. Right now.  

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Topics: beacons, electronic shelf labels, iGen, loyalty, shopper experience, Blog, micro-location, Millennial, promotions

Why You Should Visit Displaydata at NRF 2016: It’s All About the Digital Store with Fully Graphic Electronic Shelf Labels

Posted by admin on Jan 13, 2016 12:10:18 PM

At retail’s BIG Show next week, retailers will gain insight into the latest technology solutions to help make their stores and retail channels more profitable and provide their customers with “out of this world” shopping experiences. By now we all know that offering in-store digital engagement options to today’s connected customer is a necessity sooner rather than later – what can retailers do to offer these interactive, engaging and personalized solutions to customers while also adding to the bottom line and increasing the operational efficiency of the retailer?   Look no further than the electronic shelf label, or ESL.  

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Topics: electronic shelf labels, fully graphic, in-store, loyalty, retail, retail promotion, shelf display, shopper experience, Blog, digital price label, promotions

The Time is (Almost) Here for NRF 2016

Posted by admin on Dec 22, 2015 10:01:34 AM

  NRF is quickly approaching, and the entire Displaydata team is looking forward to another great show in New York. As always, Retail’s BIG Show – a four-day event – offers unparalleled education, collegial networking and an enormous EXPO Hall full of the latest in retail technologies and solutions. It really is THE one-stop-shopping event for industry professionals from around the world.  

 

Displaydata is excited to again showcase our industry-leading, full-graphic electronic shelf labels in booth #4343. In addition, next month we’ll be making some exciting announcements on the availability of a new Aura 2.9 inch, Bluetooth Low Energy (BLE) ESL, as well as a preview of our newest sized Chroma labels. Stay tuned in for more details on our new ESLs in early January!   In the meantime, below is an overview of the NRF sessions that our team is most looking forward to attending.  

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Topics: electronic shelf labels, fully graphic, in-store, loyalty, retail, retail promotion, shelf display, shopper experience, Blog, digital price label, promotions

The Digital Store – Every Retailer's Wish This Holiday Season

Posted by admin on Nov 30, 2015 10:00:52 AM

As we head into the official start of the holiday season, shoppers are not the only ones with wish lists of the gifts they’d like to see under the tree on December 25. Retailers have their wish lists too, but not in the form of big packages tied with red ribbon. This year, a large majority of retailers want (and need) to take the first step on their digital store journey by filling up their stockings with “must have” digital solutions that will give their customers the unique, personalized experiences they crave.   RIS News recently published the report “Complete Your Omnichannel Transformation: Digitize the Store,” sponsored by Displaydata, detailing how retailers can truly create a true omni-channel experience by blurring the lines between online and physical shopping channels. As with any new initiative, retailers need to follow an actionable plan. According to RIS News, “Digitizing the store for technology-sake is not going to support an omni-channel approach. Instead, brands need to use a digital strategy as a means of personalizing the customer experience and creating store-level engagement that can truly define the brand.”   We couldn’t agree more!

One of the main components to digitizing the store is the use of electronic shelf labels (ESLs). As our very own Andrew Dark said in the report, “
Electronic shelf labels can serve as the critical link between the physical and digital retail store.” Through the use of Bluetooth enabled ESLs and a retailer’s mobile app, having a true one-to-one “conversation” while in the store can be a reality.   See below for other highlights from the report:

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Topics: electronic shelf label, electronic shelf labels, ESL, fully graphic, retail, retail promotion, retailer, shelf display, shelf edge, shelf label, shopping, showrooming, Blog, promotions

Viva la Retail Store!

Posted by admin on Nov 17, 2015 10:00:40 AM

The concept of the physical retail store is certainly changing and evolving, in some cases, it may not even be a traditional “store” with four walls and a POS. (Hello, pop-up stores and fashion/apparel trucks!) But I think we can all agree that the store is (in the immortal words of pop singer Taylor Swift) never, ever, ever going to go away.   Need some proof? Let’s first take a look at the stats from this year’s back to school shopping. According to a June 2015 poll by FatWallet.com, 91% of parents planned to shop for back-to-school items in-store this year, vs. 37% who cited retailer sites, 16% cash-back sites and 7% mobile shopping apps. What’s more, a July 2015 study by Deloitte asked U.S. parent Internet users about the back-to-school items they planned to purchase in-store vs. digitally - almost all the categories were largely labeled as in-store-only purchases. The Deloitte study also reported that approximately two-thirds of parents intended to make other fashion purchases such as accessories and clothes solely in stores. (The first day of school outfit is very important for so many kiddos!) Clearly, in-store shopping is a priority for shopper’s today.  

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Topics: electronic shelf label, electronic shelf labels, ESL, fully graphic, retail, retail promotion, retailer, shelf display, shelf edge, shelf label, shopping, showrooming, Blog, promotions