The Need For Super Agile Pricing

Posted by Paul Milner on Jul 21, 2016 11:46:52 AM

Paul Milner, Marketing Director, Displaydata  

One of the advantages that online retailers have over bricks and mortar stores is
the ability to change prices quickly: one well-known online brand amends its pricing 2.5 million times a day. 

In the store, retailers need to prioritise pricing as they only have a finite resource – in the 
shape of their staff – to make changes. So, for example, with grocery retailers, the daily markdown of perishable goods is not only essential, it also reduces the scope to launch promotions in other areas of the store. There are more reasons, too, why a manual approach to pricing could impct the competitiveness of physical stores.

RIGID PRICING
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Topics: digital price label, price change, promotional price, promotions

Retailers Are All About That Yellow

Posted by admin on Jun 22, 2015 2:38:32 PM

I’m sure most of us agree that the colour yellow packs quite a visible punch. It’s bright, it’s eye-catching, and one of the most visible colours on the spectrum. Interestingly, a lot of people will actually see yellow before they see any other colour, and when it’s combined with black, it’s a knock-out combination.   Take the iconic New York cab for instance. Bright yellow and visible from a distance; it’s hard not to focus your eyes on the bright shiny vehicle sporting such a loud hue.

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Topics: electronic shelf label, ESL, in-store, red, retail, retail promotion, shelf edge, shelf label, shopping experience, yellow, Blog, bricks and mortar, promotional price, promotions, psychology of colour