It’s time to price dynamically

Posted by Paul Milner on Jun 20, 2017 6:00:00 AM

In the era of Big Data dynamic pricing is now a reality.

However, there a couple of barriers in the way. The first is concerns about what consumers think about the practice, and, second, there’s the question of how to physically make a high number of price changes in-store – daily and even hourly. I’ll address both here.

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Topics: electronic shelf label, ESL, price change, price accuracy, reduce waste, dynamic pricing, big data

Why pricing accurately can be a challenge

Posted by Paul Milner on Feb 15, 2017 4:15:14 PM

Retail pricing has been in the news of late – especially in relation to making sure offers are always priced accurately. But making sure prices and promotions are correct is more demanding than it seems. Here we look at why that is and, what can be done about it.

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Topics: supermarkets, grocery, automated pricing, omnichannel pricing, in-store promotions, price match, grocers, price accuracy, every day low pricing