When walking the aisles of a supermarket or browsing the racks at your favorite department store, chances are you’ll find a good amount of shoppers with a smartphone in hand. Regardless of the reason shoppers use their phones while browsing a store, retailers can take advantage of mobile’s effects on the retail scene.
Everyone’s pretty much addicted to their smartphone these days – especially tech savvy shoppers. As our infographic shows, 90% use their phones in-store and 52% do so to check competitors’ prices and look for reviews.
Imagine this: a customer walks into an apparel store to find the perfect pair of jeans and blouse
for a night on the town. Instead of the customer stressing over finding the right ensemble without any help, a store associate pulls up the customer’s shopping profile and identifies a curated set of products that best fits the preferences and budget of that customer. Better yet, the customer walks into the store and receives an alert on their mobile phone with a promotion based on their past purchases or items identified in their shopping profile.