NEW WAYS FOR MARKETERS TO REACH CHANGING CONSUMERS

Posted by Emma Stevens on Apr 11, 2017 6:00:00 AM
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Topics: electronic shelf label, showrooming, omnichannel, promotions, omnichannel pricing, technology trends

RBTE 2016: Omnichannel and the Store Experience Still Top Priorities for Retailers

Posted by admin on Mar 17, 2016 11:27:31 AM

The Displaydata team recently returned from another successful Retail Business Technology Expo (RBTE) in London – known as Europe’s “must visit” event for those in the retail, hospitality, travel, entertainment and leisure industries. This year, more than 16,000 attendees heard nearly 200 speakers, getting up to date with all the latest solutions and learning first-hand from the best and brightest organizations around the globe how technology solutions have increased productivity, reduced costs, attracted more customers and improved the customer experience.  

As we heard from our colleagues at this year’s National Retail Federation show in New York, the themes of omnichannel, innovation and inspiration, and pricing strategies also bubbled up to the top as key discussion points over the two days of the RBTE Expo. The pace of change in the industry is very clear, and retailers need to be ready to change with it and embrace the “new normal.” Below are summaries of some of the conversations we had at the show and general insights shared from this year’s line-up of speakers:

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Topics: electronic shelf label, ESL, in-store, retail promotion, shelf display, shopper experience, Blog, omnichannel, personalised