The “Old School” Store Associate of Now, and the Future

Posted by Paul Milner on May 30, 2017 6:00:00 AM

Once upon a time, the store made it a point to know all their customers, what they liked, what they didn’t, and perhaps even knew some of their birthdays and important anniversaries. When a customer would enter the store, the actual owner of the shop would be there to greet the customer by name, ask about their family and see if they’ve enjoyed their last purchase. The shopping experience was highly personalized and relevant to each shopper's buying behavior.

Read More

Topics: store associate, in-store, store, retail, in-store technologies, brick and mortar, bricks and mortar

Going the Distance in Grocery: Building True Brand Loyalty

Posted by Paul Milner on Dec 12, 2016 7:01:00 AM

Going the Distance in Grocery: Building True Brand Loyalty

Read More

Topics: grocery, brand loyalty, loyalty programs, in-store, esls, electronic shelf label, shoppers, shopper demographic

What can Bluetooth do for you?

Posted by Paul Milner on Sep 27, 2016 8:46:15 AM

What can Bluetooth do for your stores? For a quick view – watch our animation – or read on. It’s a question that’s been discussed in retail forums for a while now. But, before I look at that, let me explain why I think Bluetooth should play a role in your marketing strategy.

Read More

Topics: ble, ESL, retail, in-store, worldwide, electronic shelf labels, merchandising, customer service experience, Inventory Management, Bluetooth Low Energy, locationing, promotions

Got Customer Reviews and Ratings? You Need ESLs in the Store!

Posted by admin on May 25, 2016 5:00:38 PM

Paul Milner, Marketing Director, Displaydata  

Read More

Topics: ble, in-store, loyalty, retail, shopping experience, smartphones, Blog, mobile phone

RBTE 2016: Omnichannel and the Store Experience Still Top Priorities for Retailers

Posted by admin on Mar 17, 2016 11:27:31 AM

The Displaydata team recently returned from another successful Retail Business Technology Expo (RBTE) in London – known as Europe’s “must visit” event for those in the retail, hospitality, travel, entertainment and leisure industries. This year, more than 16,000 attendees heard nearly 200 speakers, getting up to date with all the latest solutions and learning first-hand from the best and brightest organizations around the globe how technology solutions have increased productivity, reduced costs, attracted more customers and improved the customer experience.  

As we heard from our colleagues at this year’s National Retail Federation show in New York, the themes of omnichannel, innovation and inspiration, and pricing strategies also bubbled up to the top as key discussion points over the two days of the RBTE Expo. The pace of change in the industry is very clear, and retailers need to be ready to change with it and embrace the “new normal.” Below are summaries of some of the conversations we had at the show and general insights shared from this year’s line-up of speakers:

Read More

Topics: electronic shelf label, ESL, in-store, retail promotion, shelf display, shopper experience, Blog, omnichannel, personalised

EuroCIS 2016 and the Power of Retail IT

Posted by admin on Mar 9, 2016 9:45:15 AM

Our team spent a week in Germany at the end of February, teaming up with our partners from Delphi Technologies at the popular EuroCIS 2016 Conference. Now that we’ve settled back into the regular swing of things after a great trip, we wanted to take a moment to reflect on our experience.  

Read More

Topics: electronic shelf labels, ESL, in-store, retail promotion, shopper experience, Blog, digital price label

NRF 2016: When All of Retail Came to New York City

Posted by admin on Feb 8, 2016 5:42:25 PM

And so, another successful NRF Big Show is in the books! This year’s conference hosted over 33,500 attendees previewing the latest in retail technology and innovative ideas. From our perspective, the main themes of the show seem to revolve around digital innovations and most importantly, making the customer the focus.   In keeping with NRF tradition to launch never-before-seen technology solutions, the Displaydata team was proud to announce the newest additions to our ESL suite: the Aura 29 BLE with Bluetooth Low Energy, the Chroma 16 and the Chroma 74. We also showcased our new ability to track in-store customer behavior through our partnership with SmartFocus, complete with an eye-catching wine display that some lucky winners were able to enjoy the contents of with our #NRFWineDown drawing on the last day of the show.  

Read More

Topics: ble, electronic shelf labels, ESL, in-store, retail, retail promotion, retailer, shelf edge, shopper experience, Blog, Bluetooth Low Energy, digital price label

Why You Should Visit Displaydata at NRF 2016: It’s All About the Digital Store with Fully Graphic Electronic Shelf Labels

Posted by admin on Jan 13, 2016 12:10:18 PM

At retail’s BIG Show next week, retailers will gain insight into the latest technology solutions to help make their stores and retail channels more profitable and provide their customers with “out of this world” shopping experiences. By now we all know that offering in-store digital engagement options to today’s connected customer is a necessity sooner rather than later – what can retailers do to offer these interactive, engaging and personalized solutions to customers while also adding to the bottom line and increasing the operational efficiency of the retailer?   Look no further than the electronic shelf label, or ESL.  

Read More

Topics: electronic shelf labels, fully graphic, in-store, loyalty, retail, retail promotion, shelf display, shopper experience, Blog, digital price label, promotions

The Time is (Almost) Here for NRF 2016

Posted by admin on Dec 22, 2015 10:01:34 AM

  NRF is quickly approaching, and the entire Displaydata team is looking forward to another great show in New York. As always, Retail’s BIG Show – a four-day event – offers unparalleled education, collegial networking and an enormous EXPO Hall full of the latest in retail technologies and solutions. It really is THE one-stop-shopping event for industry professionals from around the world.  

 

Displaydata is excited to again showcase our industry-leading, full-graphic electronic shelf labels in booth #4343. In addition, next month we’ll be making some exciting announcements on the availability of a new Aura 2.9 inch, Bluetooth Low Energy (BLE) ESL, as well as a preview of our newest sized Chroma labels. Stay tuned in for more details on our new ESLs in early January!   In the meantime, below is an overview of the NRF sessions that our team is most looking forward to attending.  

Read More

Topics: electronic shelf labels, fully graphic, in-store, loyalty, retail, retail promotion, shelf display, shopper experience, Blog, digital price label, promotions

Getting to Know You: New MasterCard Global Survey Tells Us All About the New “Omnishopper”

Posted by admin on Dec 8, 2015 10:00:10 AM

  When it comes to their customers, the phrase “getting to know you” is certainly on the minds of the savviest of retailers all day, every day. Not every shopper is going to fit into a perfect bucket of when and where they like to shop, but if retailers take the time to look close enough, certain patterns will begin to emerge.  
In a recent survey of over 10,000 shoppers across 11 countries, MasterCard set out to define the behaviors and attitudes of consumers who purchase both online and offline within a 30-day period.

The result of the survey identified that the omnishopper (or a consumer that transcends channels) is a more focused in-store shopper that is now buying from a narrower list of unique stores than in years past.   In other words, and according to MasterCard, this new power shopper has arrived globally and is your new best customer. Retailers, listen up! This omnichannel customer is:  

Read More

Topics: electronic shelf label, in-store, retail, retail promotion, shelf display, Blog, ecommerce