Colours in Retail: How Do Colours Impact Purchasing Decisions?

Posted by Paul Milner on Aug 1, 2017 7:00:00 AM

Colour scheme is an extremely important factor that brands tirelessly contemplate when designing products and packaging. However, this influence is not limited to just merchandise. Colour also plays a role in the overall layout of the retail store, and (whether they realise it or not) can affect customers’ purchasing decisions. According to Shopify[1], customers make a decision about a store within 90 seconds of viewing. Believe it or not, roughly 62% to 90% of those decisions are based solely on colour. Furthermore, the same study found that 85% of consumers listed colour as the main reason they bought a particular product.

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Topics: electronic shelf label, ESL, impulse purchase, promotions, psychology of colour, purchasing decisions

The Power of Red in Retail

Posted by admin on May 20, 2015 3:45:53 PM

The five senses can be powerful allies to any organisation, and especially true for brick-and-mortar retailers who have the unique opportunity to enlist all of the critical human senses – sound, touch, smell, taste and sight – to help turn a “window shopper” into a paying customer.   For brick-and-mortar retailers, sight is by far the single most powerful and influential sense and much research has been devoted to this topic. But all the experts agree: having the right visuals in-store can make or break the sale.

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Topics: electronic shelf labels, ESL, fully graphic, impulse purchase, in-store, red sale sign, retail promotions, retailer, shoppers, Blog, brick and mortar, buying decision, displaydata, promotions