Colour scheme is an extremely important factor that brands tirelessly contemplate when designing products and packaging. However, this influence is not limited to just merchandise. Colour also plays a role in the overall layout of the retail store, and (whether they realise it or not) can affect customers’ purchasing decisions. According to Shopify, customers make a decision about a store within 90 seconds of viewing. Believe it or not, roughly 62% to 90% of those decisions are based solely on colour. Furthermore, the same study found that 85% of consumers listed colour as the main reason they bought a particular product.
In the era of Big Data dynamic pricing is now a reality.
However, there a couple of barriers in the way. The first is concerns about what consumers think about the practice, and, second, there’s the question of how to physically make a high number of price changes in-store – daily and even hourly. I’ll address both here.
Think about all of the amazing things going on in retail right now. And then think of the shelf-edge – with printed paper labels. In fact, the way goods are priced in-store hasn’t changed in decades.
One of the first questions we’re asked by prospective customers is: “When will we see ROI from Electronic Shelf Labels (ESLs).”
It’s hard to believe that just three weeks ago, many of retail’s biggest and brightest players descended upon New York City to either showcase or see in person the latest technologies in our industry. NRF has reported that this year’s BIG show brought in nearly 35,000 attendees– a testament to the retail innovation that continues to make its mark in stores and eCommerce sites around the world.
Displaydata’s also announces the opening of its Atlanta Support Center and the availability of food safe, dust-proof and moisture resistant Guard42 that protects ESLs in food counter areas
October 3, 2016 – Bracknell, UK - Displaydata is pleased to announce the appointment of Deep Patel as SVP Customer Services.
What can Bluetooth do for your stores? For a quick view – watch our animation – or read on. It’s a question that’s been discussed in retail forums for a while now. But, before I look at that, let me explain why I think Bluetooth should play a role in your marketing strategy.
August 15, 2016 – Bracknell, UK – Kaufland Group announces that following a rigorous selection process, it has signed a substantial contract with Displaydata for the supply of Electronic Shelf Edge Labels (ESLs) to its stores across Europe.