In today’s retail narrative, one thing is clear: the customer should always be first. Retailers are doing all they can to create a customer-centric experience, deliver personalization and invest in any way to attract and keep shoppers. While this is essential to thriving in business, it’s worth asking: are employees getting left behind? Are the store investments you are making now helping to build and maintain your dream team of store associates?
Ossia, an award-winning wireless power innovator, and Displaydata, the leading electronic shelf label (ESL) provider, are partnering to create ESLs that integrate Cota® Real Wireless Power technology into Displaydata’s advanced display solutions.
As humans, we are dependent on food. There’s not much we’d be able to accomplish without the energy source provided by the assortment of carbohydrates, proteins and fats we consume on a daily basis. This necessity seems to echo in a prevalence of food everywhere we go, from the restaurants we visit to our workplaces, schools and homes, but the heaviest volume of food in our cities is typically found at the grocery stores we shop at. While these hubs are prime places to stock up on food, they are also top contributors to the worldwide problem of food waste.
Yes I know, ‘phygital’ (retail) maybe just a buzzword that’s being trotted out again, but it’s having a renaissance; because the widely anticipated, and seamless merging together of physical and digital retail to better serve the customer, has a way to go. What’s more, I see an inequality in this confluence.
In the last few years, a major priority for retailers has been focused on integrating their omnichannel services by allowing customers to try, buy, and return items in the mix of ways that are most convenient to them. Much of this work, of course, has been driven by technology. As we enter into a new year, many of our customers are again turning to technology to enhance their store experience.
For more than 30 years, B&H Photo Video has been the “go-to” place for the best prices and service for photographic, audio, video, computer and home entertainment. In fact, its New York superstore is the largest non-chain photo and video equipment store in the US.
When it comes to the retail industry, we can all agree on the importance of ensuring customers are able to get what they want, when they want it – a goal that is critical in this day in age. Looking at the name, it’s clear that convenience retail stores have always strived for this exact goal. While most shoppers don’t give much thought to convenience stores until they need to go to one, the convenience store’s prime purpose (in addition to offering fuel services) is to be a quick, one-stop shop for essential goods like drinks, hot and cold food or other household items like aspirin or toothpaste.
In the early 2010s, QR codes were everywhere. They were all the rage amongst marketers and others who wanted to offer smart phone users quick access to information with a simple scan.
Colour scheme is an extremely important factor that brands tirelessly contemplate when designing products and packaging. However, this influence is not limited to just merchandise. Colour also plays a role in the overall layout of the retail store, and (whether they realise it or not) can affect customers’ purchasing decisions. According to Shopify, customers make a decision about a store within 90 seconds of viewing. Believe it or not, roughly 62% to 90% of those decisions are based solely on colour. Furthermore, the same study found that 85% of consumers listed colour as the main reason they bought a particular product.