What can Bluetooth do for your stores? For a quick view – watch our animation – or read on. It’s a question that’s been discussed in retail forums for a while now. But, before I look at that, let me explain why I think Bluetooth should play a role in your marketing strategy.
Coop Denmark, a giant of the Danish retail industry, operates in the competitive and fast-moving convenience sector. It has revenues of approximately DKK 50 billion (US $9.2 billion), employs 35,000 people, has more than 1.7 million members and operates through several brands including Kvickly, SuperBrugsen, Dagli’Brugsen and coop.dk.
As is common with many retailers, store staff were tied up in time-consuming and
expensive processes to manually manage shelf-edge pricing and promotions. To reduce this time and cost, and improve pricing accuracy, Coop Denmark looked for a more efficient way to manage these processes. It ultimately decided to deploy our Electronic Shelf Labels (ESLs).