SELL VIA THE SMARTPHONE

Posted by Emma Stevens on May 16, 2017 6:00:00 AM

Everyone’s pretty much addicted to their smartphone these days – especially tech savvy shoppers. As our infographic shows, 90%[1] use their phones in-store and 52% do so to check competitors’ prices and look for reviews. 

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Topics: beacons, ble, retail, shopper experience, shoppers, showrooming, smartphones, personalization

Santa Claus and New Hires are Coming to Town: How ESLs can Help Make the Most of Seasonal Hires

Posted by Paul Milner on Nov 28, 2016 9:47:05 AM

Santa Claus and New Hires are Coming to Town: How ESLs can Help Make the Most of Seasonal Hires

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Topics: ble, ESL, retail, Blog

What can Bluetooth do for you?

Posted by Paul Milner on Sep 27, 2016 8:46:15 AM

What can Bluetooth do for your stores? For a quick view – watch our animation – or read on. It’s a question that’s been discussed in retail forums for a while now. But, before I look at that, let me explain why I think Bluetooth should play a role in your marketing strategy.

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Topics: ble, electronic shelf labels, ESL, in-store, retail, Bluetooth Low Energy, promotions, worldwide, customer service experience, Inventory Management, merchandising, locationing

A Tribe Worth Trillions – Why Millennials Matter

Posted by Paul Milner on Aug 23, 2016 7:00:00 AM

Paul Milner, Marketing Director, Displaydata

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Topics: ble, electronic shelf labels, showrooming, Bluetooth Low Energy, worldwide, automated pricing, millenial, omnichannel pricing, locationing, in-store promotions

Got Customer Reviews and Ratings? You Need ESLs in the Store!

Posted by admin on May 25, 2016 5:00:38 PM

Paul Milner, Marketing Director, Displaydata  

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Topics: ble, in-store, loyalty, retail, shopping experience, smartphones, Blog, mobile phone

NRF 2016: When All of Retail Came to New York City

Posted by admin on Feb 8, 2016 5:42:25 PM

And so, another successful NRF Big Show is in the books! This year’s conference hosted over 33,500 attendees previewing the latest in retail technology and innovative ideas. From our perspective, the main themes of the show seem to revolve around digital innovations and most importantly, making the customer the focus.   In keeping with NRF tradition to launch never-before-seen technology solutions, the Displaydata team was proud to announce the newest additions to our ESL suite: the Aura 29 BLE with Bluetooth Low Energy, the Chroma 16 and the Chroma 74. We also showcased our new ability to track in-store customer behavior through our partnership with SmartFocus, complete with an eye-catching wine display that some lucky winners were able to enjoy the contents of with our #NRFWineDown drawing on the last day of the show.  

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Topics: ble, electronic shelf labels, ESL, in-store, retail, retail promotion, retailer, shelf edge, shopper experience, Blog, Bluetooth Low Energy, digital price label

Leveraging beacon technology in retail

Posted by Paul Milner on Jul 16, 2015 11:16:39 AM

This month's guest post comes from Localz. Crowned winner of the John Lewis business incubator JLAB in 2014, Localz specialises in micro-location technology, enabling retailers to access more detailed insight into customer behaviour.  

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Topics: beacons, ble, electronic shelf label, ESL, in-store, loyalty, loyalty app, loyalty card, retail, shelf display, shopper experience, shopping, showrooming, special offer, Blog, micro-location, mobile phone, personalised, price comparison, promotions