When walking the aisles of a supermarket or browsing the racks at your favorite department store, chances are you’ll find a good amount of shoppers with a smartphone in hand. Regardless of the reason shoppers use their phones while browsing a store, retailers can take advantage of mobile’s effects on the retail scene.
One of the reasons online sales continue to grow is that the shopping experience is becoming ever quicker and easier. What’s more, prices and promos can be changed at a click to capitalise on sales trends. And new ways are emerging for retailers to use the data they hold on shoppers to better target them with promotions and rewards – rewards which, by being more personalised, are more successful.