Shoppers’ New Demands: How Mobile Can Help

Posted by Emma Stevens on Nov 23, 2018 6:58:00 AM

When walking the aisles of a supermarket or browsing the racks at your favorite department store, chances are you’ll find a good amount of shoppers with a smartphone in hand. Regardless of the reason shoppers use their phones while browsing a store, retailers can take advantage of mobile’s effects on the retail scene.

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Topics: mobile, loyalty app, personalization, in-store personalization, retail app, augmented reality, mobile app adoption

More engagement, more efficiency, more revenue: A product update

Posted by Paul Milner on Feb 5, 2018 7:00:00 AM

One of the reasons online sales continue to grow is that the shopping experience is becoming ever quicker and easier. What’s more, prices and promos can be changed at a click to capitalise on sales trends. And new ways are emerging for retailers to use the data they hold on shoppers to better target them with promotions and rewards – rewards which, by being more personalised, are more successful.

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Topics: aisle411, augmented reality