It’s taken a lot longer than it should – particularly considering the rapid rise and comparative sophistication of online shopping – but ‘physical’ retail is finally starting to get ‘phygital.’ Working with our retail customers we are helping to drive powerful in-store customer engagement with ‘next stage’ solutions, including Augmented Reality (AR).
The world’s fastest-growing electronic shelf label (ESL) provider and most widely installed in the U.S., showcased its class-leading ESL solution with customer and in-store associate interactive features to improve sales, margin and free up labor. The company also demonstrated the world’s first, production ready battery-free ESL using wireless charging.
When walking the aisles of a supermarket or browsing the racks at your favorite department store, chances are you’ll find a good amount of shoppers with a smartphone in hand. Regardless of the reason shoppers use their phones while browsing a store, retailers can take advantage of mobile’s effects on the retail scene.
One of the reasons online sales continue to grow is that the shopping experience is becoming ever quicker and easier. What’s more, prices and promos can be changed at a click to capitalise on sales trends. And new ways are emerging for retailers to use the data they hold on shoppers to better target them with promotions and rewards – rewards which, by being more personalised, are more successful.