The $53B Business Waiting in the Wings: Augmented Reality

Posted by Paul Milner on Feb 5, 2019 1:51:12 PM

It’s taken a lot longer than it should – particularly considering the rapid rise and comparative sophistication of online shopping – but ‘physical’ retail is finally starting to get ‘phygital.’ Working with our retail customers we are helping to drive powerful in-store customer engagement with ‘next stage’ solutions, including Augmented Reality (AR).

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Topics: augmented reality, AR, mobile app adoption, mobile, in-store personalization, retail technology

Displaydata Showcased Key Developments to Electronic Shelf Labels at NRF 2019

Posted by Emma Stevens on Jan 23, 2019 11:51:41 AM

The world’s fastest-growing electronic shelf label (ESL) provider and most widely installed in the U.S., showcased its class-leading ESL solution with customer and in-store associate interactive features to improve sales, margin and free up labor. The company also demonstrated the world’s first, production ready battery-free ESL using wireless charging.

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Topics: NRF 2019, augmented reality, wireless power, electronic shelf labels

Shoppers’ New Demands: How Mobile Can Help

Posted by Emma Stevens on Nov 23, 2018 6:58:00 AM

When walking the aisles of a supermarket or browsing the racks at your favorite department store, chances are you’ll find a good amount of shoppers with a smartphone in hand. Regardless of the reason shoppers use their phones while browsing a store, retailers can take advantage of mobile’s effects on the retail scene.

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Topics: mobile, loyalty app, personalization, in-store personalization, retail app, augmented reality, mobile app adoption

More engagement, more efficiency, more revenue: A product update

Posted by Paul Milner on Feb 5, 2018 7:00:00 AM

One of the reasons online sales continue to grow is that the shopping experience is becoming ever quicker and easier. What’s more, prices and promos can be changed at a click to capitalise on sales trends. And new ways are emerging for retailers to use the data they hold on shoppers to better target them with promotions and rewards – rewards which, by being more personalised, are more successful.

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Topics: aisle411, augmented reality