Don't neglect the shelf-edge

Posted by Paul Milner on Jun 6, 2017 6:00:00 AM

Think about all of the amazing things going on in retail right now. And then think of the shelf-edge – with printed paper labels. In fact, the way goods are priced in-store hasn’t changed in decades.

It’s odd, especially – as our new infographic shows – 90%[1] of purchases are still made in-store, and, 82%[2] of brand switch decisions happen at the shelf-edge. In fact, you can make a case for the shelf-edge being one of the most powerful retail sales channels. It’s possibly the most neglected too. Electronic Shelf Labels change the game – providing attractive and colourful displays on shelves to remotely change prices and promos – in seconds – anywhere, send personalised and location-based* offers to customers’ smartphones, and support staff in running your stores more efficiently.

170322 retail shelf.jpg

*Requires Bluetooth-enabled ESL

[1] Planet Retail

[2] SBXL

Topics: electronic shelf label, ESL, shelf display, shelf edge, shelf label, digital price label, digital signage