It’s taken a lot longer than it should – particularly considering the rapid rise and comparative sophistication of online shopping – but ‘physical’ retail is finally starting to get ‘phygital.’ Working with our retail customers we are helping to drive powerful in-store customer engagement with ‘next stage’ solutions, including Augmented Reality (AR).
CES is the world's gathering place for all those who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for 50 years — the global stage where next-generation innovations are introduced to the marketplace.
Ossia, an award-winning wireless power innovator, and Displaydata, the leading electronic shelf label (ESL) provider, are partnering to create ESLs that integrate Cota® Real Wireless Power technology into Displaydata’s advanced display solutions.
As humans, we are dependent on food. There’s not much we’d be able to accomplish without the energy source provided by the assortment of carbohydrates, proteins and fats we consume on a daily basis. This necessity seems to echo in a prevalence of food everywhere we go, from the restaurants we visit to our workplaces, schools and homes, but the heaviest volume of food in our cities is typically found at the grocery stores we shop at. While these hubs are prime places to stock up on food, they are also top contributors to the worldwide problem of food waste.
Display Week 2018, hosted by SID and held in the bustling city of Los Angeles, recently wrapped up its annual international event – and it did not disappoint.
In Display Week’s words, “Display Week provides an unparalleled marketing opportunity to get before more than 7,000 electronic display design, development and engineering purchase decision-makers.” In short, this premier international event is where the electronic display industry meets to see the latest developments and network with the world’s leading display technology companies.
Yes I know, ‘phygital’ (retail) maybe just a buzzword that’s being trotted out again, but it’s having a renaissance; because the widely anticipated, and seamless merging together of physical and digital retail to better serve the customer, has a way to go. What’s more, I see an inequality in this confluence.
You only have one chance to make a first impression – the phrase is true for personal interactions, of course, but also for the relationship between you and your consumers. In an omni-channel retail environment, it is important to strategically consider every aspect of the buyer journey, creating a shopping experience that is consistent (and enjoyable!) across every channel. You want to get it right the first time.
One of the reasons online sales continue to grow is that the shopping experience is becoming ever quicker and easier. What’s more, prices and promos can be changed at a click to capitalise on sales trends. And new ways are emerging for retailers to use the data they hold on shoppers to better target them with promotions and rewards – rewards which, by being more personalised, are more successful.
Throughout history we’ve seen plenty of blockbuster rivalries in business that have changed the course of various industries. Over the past decade, the clash of the eCommerce and brick & mortar “dynasties” to gain consumer interest has certainly been one for the record books. However, while some rivalries may never be settled, we’re beginning to see eCommerce and physical stores come together for the sake of their common interest: customer engagement. While newly crowned “digital stores” are testing and implementing different types of technologies in the store, their overarching goal is the same: to revolutionize the in-store experience through digital means.