For more than 30 years, B&H Photo Video has been the “go-to” place for the best prices and service for photographic, audio, video, computer and home entertainment. In fact, its New York superstore is the largest non-chain photo and video equipment store in the US.
One of the reasons online sales continue to grow is that the shopping experience is becoming ever quicker and easier. What’s more, prices and promos can be changed at a click to capitalise on sales trends. And new ways are emerging for retailers to use the data they hold on shoppers to better target them with promotions and rewards – rewards which, by being more personalised, are more successful.