Effective Mobilization During a Natural Disaster: Retail Technology Can Be an Important Team Member

Posted by Emma Stevens on Oct 9, 2017 2:15:00 PM

In just over a month, we’ve seen three very powerful and destructive hurricanes devastate communities in Texas, Florida and several Caribbean islands, not to mention the most recent earthquake in Mexico. But, out of these disasters, we’ve seen lot of good news and plenty of examples of humanitarian efforts, especially by corporate America. Notable retailers such as Walmart, Amazon, Starbucks, Target, HEB, Kohl’s and so many more have opened up their purse strings to help those impacted by the storms. To ensure that supplies were delivered where they were needed most, Home Depot and Lowes have already sent thousands of truckloads to its stores in the path of the hurricanes.

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Topics: Pricing, pricing strategy, agility, surge pricing, dynamic pricing