Back-to-School Gives Retailers a Sneak Peek Into 2017 Holiday Shopping Season

Posted by Paul Milner on Sep 26, 2017 6:00:00 AM

As we speak, millions of children in the U.S. and beyond have headed back to their familiar classrooms, become acquainted with their new teachers, and of course, showed off their new shoes, jeans and backpacks for their fellow classmates. The back-to-school bonanza always comes on like a freight-train starting mid-July and is gone before you can say “straight As.” It is the second-busiest shopping season (after holiday shopping) and, as many in the industry can agree, a good indication of the shopping behavior of consumers heading into the last three-four months of the year.

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Topics: back-to-school shopping, promotions, back-to-school, dynamic pricing, holiday sales

The Powerful Combination of QR Codes and ESLs

Posted by Paul Milner on Sep 18, 2017 10:17:16 AM

In the early 2010s, QR codes were everywhere. They were all the rage amongst marketers and others who wanted to offer smart phone users quick access to information with a simple scan.

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Topics: ESL, QR codes, retail, Facebook, snapchat, spotify, esls, electronic shelf label

Taking the Retail Industry’s Temperature: Higher Sales, Increased Consumer Confidence

Posted by Paul Milner on Sep 5, 2017 8:30:00 AM

As we have all heard or read by now, some of the recent media coverage on the state of retail has centered on the supposed overwhelming underperformance of the industry.

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Topics: Taking the Retail Industry’s Temperature: