We’ve all been there as consumers. Many of the labels on food products include verbiage such as “sell by,” use by,” and “expires on” – confusing us and often leaving us no choice but to toss out perfectly safe food for fear we might be endangering our families with spoiled food. To combat this, U.S. Senator Richard Blumenthal and Congresswoman Chellie Pingree have recently introduced the Food Date Labeling Act that will standardize food date labeling in the US.
Colour scheme is an extremely important factor that brands tirelessly contemplate when designing products and packaging. However, this influence is not limited to just merchandise. Colour also plays a role in the overall layout of the retail store, and (whether they realise it or not) can affect customers’ purchasing decisions. According to Shopify, customers make a decision about a store within 90 seconds of viewing. Believe it or not, roughly 62% to 90% of those decisions are based solely on colour. Furthermore, the same study found that 85% of consumers listed colour as the main reason they bought a particular product.