Following our contribution to this week’s Sunday Telegraph and Sunday Times Andrew Dark, Displaydata’s CEO took to the airwaves with BBC Radio 5’s Drive show to talk about why Electronic Shelf Labels are being adopted by retailers, what the labels look like and the benefits to consumers.
Yesterday’s Sunday Telegraph quoted Displaydata’s CEO, Andrew Dark, about how Electronic Shelf Labels (ESLs) help retailers ensure prices are accurate on shelves.
Andrew said: “This kind of technology will be dominant in the UK within two years and within five years it will be rare to see a paper price tag. Paper tags often show the wrong prices as they have to be manually replaced by staff when prices move, but electronic labels can be updated in just 20 seconds.”
In the era of Big Data dynamic pricing is now a reality.
However, there a couple of barriers in the way. The first is concerns about what consumers think about the practice, and, second, there’s the question of how to physically make a high number of price changes in-store – daily and even hourly. I’ll address both here.
Think about all of the amazing things going on in retail right now. And then think of the shelf-edge – with printed paper labels. In fact, the way goods are priced in-store hasn’t changed in decades.