Once upon a time, the store made it a point to know all their customers, what they liked, what they didn’t, and perhaps even knew some of their birthdays and important anniversaries. When a customer would enter the store, the actual owner of the shop would be there to greet the customer by name, ask about their family and see if they’ve enjoyed their last purchase. The shopping experience was highly personalized and relevant to each shopper's buying behavior.
One of the first questions we’re asked by prospective customers is: “When will we see ROI from Electronic Shelf Labels (ESLs).”
Everyone’s pretty much addicted to their smartphone these days – especially tech savvy shoppers. As our infographic shows, 90% use their phones in-store and 52% do so to check competitors’ prices and look for reviews.
Recently, the U.S. Department of Commerce announced that core retail sales in February (not including food, auto, building materials and fuel sales) rose 0.1% following a January rise of 0.8%. The numbers, of course, show us that Americans participated in the act of “retail therapy” only slightly more in February than they did in January – but what is the real story? Let’s take a closer look.