NEW WAYS FOR MARKETERS TO REACH CHANGING CONSUMERS

Posted by Emma Stevens on Apr 11, 2017 6:00:00 AM
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Topics: omnichannel, omnichannel pricing, technology trends, showrooming, electronic shelf label, promotions

The Personalization Revolution

Posted by Emma Stevens on Apr 4, 2017 6:00:00 AM

Imagine this: a customer walks into an apparel store to find the perfect pair of jeans and blouse
for a night on the town. Instead of the customer stressing over finding the right ensemble without any help, a store associate pulls up the customer’s shopping profile and identifies a curated set of products that best fits the preferences and budget of that customer. Better yet, the customer walks into the store and receives an alert on their mobile phone with a promotion based on their past purchases or items identified in their shopping profile.

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Topics: personalization, AI, retail, in-store communication