Traditionally, the convenience store has primarily served as quick stop for gas on the way to work or on a road trip. In recent years, however, a number of convenience stores, from the small mom-and-pop shop to the mega travel centers, have added a number of merchandise offerings, including grab-and-go food, adult beverages, toiletries and even yard-art. Today’s consumers are taking advantage of these offerings as they’re stretched for time as they run between work, children’s activities, networking commitments and home.
And so, another successful NRF Big Show is in the books! This year’s conference hosted over 33,500 attendees previewing the latest in retail technology and innovative ideas. From our perspective, the main themes of the show seem to revolve around digital innovations and most importantly, making the customer the focus. In keeping with NRF tradition to launch never-before-seen technology solutions, the Displaydata team was proud to announce the newest additions to our ESL suite: the Aura 29 BLE with Bluetooth Low Energy, the Chroma 16 and the Chroma 74. We also showcased our new ability to track in-store customer behavior through our partnership with SmartFocus, complete with an eye-catching wine display that some lucky winners were able to enjoy the contents of with our #NRFWineDown drawing on the last day of the show.