The Time is (Almost) Here for NRF 2016

Posted by admin on Dec 22, 2015 10:01:34 AM

  NRF is quickly approaching, and the entire Displaydata team is looking forward to another great show in New York. As always, Retail’s BIG Show – a four-day event – offers unparalleled education, collegial networking and an enormous EXPO Hall full of the latest in retail technologies and solutions. It really is THE one-stop-shopping event for industry professionals from around the world.  

 

Displaydata is excited to again showcase our industry-leading, full-graphic electronic shelf labels in booth #4343. In addition, next month we’ll be making some exciting announcements on the availability of a new Aura 2.9 inch, Bluetooth Low Energy (BLE) ESL, as well as a preview of our newest sized Chroma labels. Stay tuned in for more details on our new ESLs in early January!   In the meantime, below is an overview of the NRF sessions that our team is most looking forward to attending.  

Read More

Topics: electronic shelf labels, fully graphic, in-store, loyalty, retail, retail promotion, shelf display, shopper experience, Blog, digital price label, promotions

Getting to Know You: New MasterCard Global Survey Tells Us All About the New “Omnishopper”

Posted by admin on Dec 8, 2015 10:00:10 AM

  When it comes to their customers, the phrase “getting to know you” is certainly on the minds of the savviest of retailers all day, every day. Not every shopper is going to fit into a perfect bucket of when and where they like to shop, but if retailers take the time to look close enough, certain patterns will begin to emerge.  
In a recent survey of over 10,000 shoppers across 11 countries, MasterCard set out to define the behaviors and attitudes of consumers who purchase both online and offline within a 30-day period.

The result of the survey identified that the omnishopper (or a consumer that transcends channels) is a more focused in-store shopper that is now buying from a narrower list of unique stores than in years past.   In other words, and according to MasterCard, this new power shopper has arrived globally and is your new best customer. Retailers, listen up! This omnichannel customer is:  

Read More

Topics: electronic shelf label, in-store, retail, retail promotion, shelf display, Blog, ecommerce