The five senses can be powerful allies to any organisation, and especially true for brick-and-mortar retailers who have the unique opportunity to enlist all of the critical human senses – sound, touch, smell, taste and sight – to help turn a “window shopper” into a paying customer. For brick-and-mortar retailers, sight is by far the single most powerful and influential sense and much research has been devoted to this topic. But all the experts agree: having the right visuals in-store can make or break the sale.
As humans, it is in our DNA to constantly evolve and create the next “big thing” that will change how we live and work. From the invention of the wheel to the creation of the Internet, our technological advances have always come with reason – a better way to harvest food, more efficient ways to travel or more enhanced platforms for communication – and they’ve always developed at a time when they are most needed.