Are Your Online Channels Pulling Ahead Of Your Stores in the Pricing Race?

Posted by admin on Jan 26, 2015 6:57:38 AM

It’s a new year, but retailers seem to be running the same race they were in 2014 and searching for a finish line that always seems beyond their reach. Retailers are well aware of the challenges of “getting the price right” in all of their retail channels, but in 2014, consumers and media alike became consumed with the notions of “consumer price transparency” and “competitive price intelligence” that put retailers’ pricing tactics under a strong microscope.  

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Topics: Blog