Is Your Store Ready for Center Stage?

Posted by admin on Nov 28, 2014 6:51:45 AM

Retailers around the globe can all agree on one thing – it’s tough out there. The brave ones have chosen to stake their careers on an industry that can often be compared to a scary roller coaster ride complete with flips and sharp turns. There is never a day off in the retail world and you must always be thinking five steps ahead just to keep up with the competition, and of course, the “everywhere” customer.   This new “information-empowered” customer has opened up a vast set of challenges for retailers, who must now embrace an integrated omni-channel strategy in order to meet shopper expectations. More importantly, the store must still be a “featured player” because it will always be a destination consumers go to as part of their shopping journey.   The results of a recently conducted a
consumer survey by Displaydata, suggested that even though consumers’ hearts still lie with the store, digital commerce channels are clearly impacting what shoppers now expect from the store experience. And what are those expectations? They want the store to have consistent pricing, real-time product availability, knowledgeable staff; and they want to feel valued by the store staff and brand. Our survey of 1,000 U.S. respondents told us that these “wants” are often lacking in the store.   How does your store stack up? Is it ready for the omni-channel marquee lights? Would your in-store customer engagement get rave reviews or would it be criticized by shoppers?   To ensure that stores are ready for center stage, retailers should consider implementing digital display solutions such as electronic shelf labels (ESLs), to give shoppers a true omni-channel experience directly at the store. ESLs enable retailers to deliver price, promotion and product information in real-time, enabling them to act with the same agility as online channels. What’s more, retailers who have implemented ESL technology in their stores report improved sales conversion rates, increased operational efficiency and improved margin.   With ESLs, retailers can quickly provide the information and promotions that shoppers expect, creating greater trust that results in stronger customer relationships.   Download our
exclusive report, the first in our “Rethinking Retail” series, to learn how omni-channel shoppers are raising the bar on in-store expectations – and how retailers can meet these demands head-on through the use of ESLs.   Sarah Todd Marketing Manager Displaydata

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Topics: Blog

Great expectations: What consumers want from today’s retail store

Posted by admin on Nov 4, 2014 6:51:33 AM

The rise of online shopping has influenced consumers in irreversible ways, and it’s creating complex challenges for omni-channel retailers. Consumers’ patterns of behaviour are unpredictable, they jump between online and offline channels, and the lines between digital and physical retail are becoming increasingly blurred.   For instance, shoppers are likely to start their journey with online research; they might choose to order online and collect in-store; they may visit their local outlet, but showroom on their mobile phone. Whichever path they choose, these consumers have instantaneous access to information and, as a result, crave convenience and value. They can instantly validate everything from price to product details, and easily choose an alternative source if their needs aren’t met.   So, where does this leave bricks and mortar retail? Unfortunately, in a position where consumers perceive fundamental differences between their online and offline experiences – something we investigated in a
recent report on the role of the store within omni-channel shopping.   We found that 42% of US consumers and 46% of UK consumers think retailers offer different prices online and offline, while almost half of shoppers believe online promotions are not available through offline channels. We also discovered perceived shortcomings with store shopping; 52% of US consumers and 28% of UK consumers reportedly find stock availability an issue compared to online shopping; a quarter of consumers feel store staff are poorly informed.   These perceptions may not be true, but the challenge for bricks and mortar retail is to shatter such illusions and deliver a satisfying experience at the shelf edge. And this means bridging the gap between digital and physical shopping experiences.   Retailers looking to improve in-store customer engagement should consider digital display solutions, such as electronic shelf labels, as they are a powerful way to align omni-channel experiences within the store. By embracing advanced digital technology, retailers have the opportunity to provide better product information, real-time stock availability and highlight prices versus the competition.   Enhancing this experience at the shelf edge reduces the need for consumers to showroom or leave the store unsatisfied, establishing the store within its modern role – one part of a flexible, omni-channel journey.   Sarah Todd Marketing Manager Displaydata

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Topics: Blog