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How relevant is the store in the digital retail era?

Posted on - July 22, 2014

“We believe that the global store is dead,” claimed retail business strategists BCG this year. While the global versus local approach is something we won’t touch on, their comment does raise an interesting point. With more consumers engaging digitally with retailers, how relevant is the traditional [...]

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Crossing the line – what drives a consumer to purchase when they reach the shelf edge?

Posted on - July 01, 2014

Retailers are more reliant than ever on data-driven decisions. Information is easy to extract from virtual footprints left by shoppers’ online activities, but what about their behaviour in-store? Today’s challenge is learning how to optimise customer experiences at the shelf edge in order to [...]

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